Have you ever wondered what sets apart one software development agency from another? What's their unique value proposition (UVP)?
Is it their business expertise, their innovative ideation processes, or their ability to provide specific technical solutions?
Or, could it be their proficiency in core technologies, a skill that's become a must-have in recent job postings?
Common wisdom often suggests that companies focusing on core technologies are more fragile than those focusing on solutions or business processes. But from my experience working with various software development agencies, I've realized that this isn't necessarily true. What matters most isn't whether a company focuses on business, processes, tech solutions, or core technologies. It's about identifying where we can truly excel, what we're passionate about, and what drives our economic model.
Now, think about this:
How often do you see C-level executives in software development agencies pivoting their UVP focus between business, process, tech solution, or core technology without much thought?
This is critical. An agency's UVP is a reflection of the core team's skills and expertise. If your core team is expert in core technology, in 90% of cases, it's a good idea to lean into that strength and forgo other UVPs not grounded in your team's expertise.
Your core team is what holds your agency together. They cultivate knowledge and propagate the right mindset.
So, here's a hard truth:
choosing your UVP wisely, in alignment with your core team and not simply based on what the market currently deems hot, can mean the difference between success and failure.
What are your thoughts? Have you experienced a shift in your UVP focus? Let's engage in the comments below. And if you found this post valuable, don't forget to hit the like button.
P.S. A great book on this topic is 'Good to Great' by Jim Collins. The picture below depicts the 'Hedgehog Concept,' a concept described in this book.
